At the start of the pandemic, retailers faced challenges such as keeping products on shelves, supply chains moving, stores open and employees safe. As the world cautiously steps toward reopening, retail sales are increasing. Now is a decisive moment for the retail industry to use blockchain in addressing all the challenges of the new normal.

What if you could earn and keep customer loyalty not because you asked to be trusted, but because you can prove you’ve delivered on your promises? Quality, reliability, authenticity and product safety can be better assured, while supply chain partners can know for certain where products are in seconds. With IBM Blockchain, an always-up-to-date performance history would become the basis for your reputation and everyone else’s in your retail network.